As a creative entrepreneur and former small beauty manufacturer, I often find myself pondering product names and descriptions, blog content and social media posts on behalf of my business. I liken the process to writing a love letter or perhaps even a little flirting. After all, I’m aiming at the hearts and minds of my current and…
Tag Archives: Creative Entrepreneur
Price-O-Matic is Finally Here!
For far-too-many years, I struggled with how to price my products. Late nights of cursing and crying and worrying were commonplace as I wrestled to get a firm grip on raw material, labor and overhead expenses and then extrapolate a competitive pricing structure from those figures. Enter my tech-savvy husband: I sweet talked my…
Recap: Tennessee Soap + Candle Social
Last weekend, I spent the day with 60+ bath and beauty entrepreneurs in Nashville, TN. There’s a tangible high to be had when there’s that much synergy in the room and the Tennessee Soap + Candle Social did not disappoint! I was honored to be asked to keynote the event and I seized the opportunity…
Audio From Today’s “Secrets To Wholesale Success” Call
For a very (very) limited time, I’m sharing the audio from today’s “Secrets To Wholesale Success” call. Wanna know the back story behind Bella Lucce (my beauty brand that’s landed in 1,000+ stores worldwide)? Interested in hearing about the BIG new deal I revealed exclusively on today’s call? Curious about the juicy “how to…
Managing Intellectual Property Without Losing Your Mind
Ladies… (and maybe a stray gent?): I am pleased to announce that my next Virtual Class will be ready-for-prime-time on Monday, December 17th. What subject will I be tackling this time? Imitation Isn’t the Sincerest Form of Flattery It’s a story that’s been repeated by entrepreneurs through time immemorial. Your web copy pops…