I’ve been working one-on-one with several creative brands of late, each of whom is in the early stages of a rebrand. And I’ve noticed a pattern among them: they’ve tagged in a professional graphic designer (a deliciously smart move) but they believe that since they have that designer in their corner, they’ve covered all their…
Tag Archives: Graphic Design
Meet the Maker – Kelsey Baldwin of Paper + Oats
This week in our ongoing Meet the Maker series, we’re getting to know Kelsey Baldwin, the entrepreneurial designer extraordinaire and super-mama behind Paper + Oats! LBC: What inspired you to take your leap as an entrepreneur? Kelsey: I’ve always been an entrepreneur at heart and wanted to be my own boss, but was never sure what…
The Difference Between a Commodity and a Brand
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
Event Recap: The 2015 HSCG Conference
Melissa and I are back from a busy week in Indianapolis and I wanted to share some of the fun with you! For the second consecutive year, I was invited to present at the Handcrafted Soap & Cosmetic Guild’s annual conference. We spent five solid days meeting LBU alumni, answering questions + supporting new brands,…
The Birth of a Logo (and how I almost drove my designer crazy)
This blog is part of an ongoing peek inside the process of rebranding Lucky Break Consulting. You’re invited to catch part 1, which explores how I learned to really listen to my customers and develop a website built especially for them. Part 2 details how to use Pinterest to create brand mood and inspiration boards.…