Have your eyes ever rolled back into your head at the thought of pony’ing up the pennies necessary for professional graphic design? Or maybe you’ve laid out the cash and netted less-than-desirable results? It happens to the best of us. Quality design is an investment and one that many new business owners…
Dissecting the DNA of a Stellar Brand
If you’ve been around for a hot minute, then you’ve likely heard me preach that good branding is more than skin-deep. It’s more than a good name. Much more than a pretty logo. Truly standout brands are built from the inside out, infusing every facet of the company’s marketing with a strategic focus on the…
Don’t Even Contemplate A Branding Project Until You Read This…
I’ve been working one-on-one with several creative brands of late, each of whom is in the early stages of a rebrand. And I’ve noticed a pattern among them: they’ve tagged in a professional graphic designer (a deliciously smart move) but they believe that since they have that designer in their corner, they’ve covered all their…
The Difference Between a Commodity and a Brand
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
It Takes a Village: Inside the Lucky Break Photo Shoot
This blog is the final installment of a series which takes a peek inside the process of rebranding Lucky Break Consulting. You’re invited to catch part 1, which explores how I learned to really listen to my customers and develop a website built especially for them. Part 2 details how I used Pinterest to define…