Most of the makers that I work with come at their work from a creative perspective rather than from a business perspective. And that can be an intrinsically beautiful thing as you push the edge of your work and continue to innovate. But that approach can simultaneously hamstring a growing brand. The desire…
Tag Archives: marketing
How to Build a Press Kit for Creative Brands
When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…
The Secret To Successfully Pitching Your Work to Shops
Of all the things I’m asked, I hear one query far more frequently than most others: “Pray tell, how am I supposed to get shops to notice me + feature my work?” If I had a dollar for every time I was asked, I’d been sunning myself on a yacht in Ibiza while…
Brand Love Language Part 4: Home Ec + Hopscotch
This week, we’re continuing our brand love language series with part 4. Be sure to add the download at the end of this post to your word keeping toolbox. We also welcome you to catch up on Part 1, Part 2 and Part 3. Today we’re talking about the good old days! More specifically,…
How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)
One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. There’s a distinct art to pitching and my curriculum teaches makers how to woo…