Today in our Meet the Maker series, we’re getting to know the lovely Wynne McCormick, who runs Crowns for the People from her studio apartment in Brooklyn, New York. Welcome, Wynne! LBC: What inspired you to take your leap as an entrepreneur? Wynne: Turning 40, feeling physical pain going to my corporate job, and…
Tag Archives: Pricing
It’s Time for a “Come to Jesus” Moment…
Most of the makers that I work with come at their work from a creative perspective rather than from a business perspective. And that can be an intrinsically beautiful thing as you push the edge of your work and continue to innovate. But that approach can simultaneously hamstring a growing brand. The desire…
The Difference Between a Commodity and a Brand
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
Price-O-Matic is Finally Here!
For far-too-many years, I struggled with how to price my products. Late nights of cursing and crying and worrying were commonplace as I wrestled to get a firm grip on raw material, labor and overhead expenses and then extrapolate a competitive pricing structure from those figures. Enter my tech-savvy husband: I sweet talked my…
Ten Ways to Keep Your Wholesale Accounts Happy
Let’s put on our shopkeeper hat. Being a “maker” is so firmly entrenched in our psyche that we often lose site of all the other angles. We’re so busy designing and creating and costing and promoting and paying that we often fail to take an objective look at the purchasing experience through the eyes…